Tuesday, February 9, 2010

And don't think she won't get the car in the divorce

Did you watch the Super Bowl? I spent most of it on my feet in the kitchen cooking dinner and cleaning up, which I wasn't too happy about. I tried to pick a menu that wouldn't require a lot of effort or attention (pioneer woman's amazing lasagna, plus garlic bread, salad, and a white chocolate raspberry cheesecake that I am very sad I had to share with anyone), and we prepared a few things ahead of time, but still somehow I only managed to catch about fifteen minutes of the game, but I guess that's for the best since the team I was pulling for evidently never got off the bus. Most of my family was rooting for the Saints since it would be their first win, but I've never really been an underdog fan. I have nothing against Drew Brees, but Peyton Manning is just the best. I did see the halftime show and a lot of the commercials, including the one for the Dodge Charger. Did you see that one? Oh, it made me mad. The commercial is a bunch of guys talking about the sacrifices they make for their girlfriends or wives, and the point is "since I do all that crap, I'm going to drive the car I want to drive." It's stuff like walking the dog in the morning, or being nice to his mother-in-law, or GETTING TO WORK ON TIME. And the slogan? "Man's last stand." As in, "In the face of your overwhelming control over every aspect of my life, the only shred of dignity and autonomy I have left to cling to in this world is that you get no say in what car I choose." Because left to their own devices, men would never be punctual or watch vampire shows. I just can't believe that's the commercial Dodge chose for the biggest ad opportunity of the year. That's the best they could do? A concept that blatantly alienates such an enormous demographic? What were they thinking? What woman sees that commercial and thinks "Huh. You know, they're absolutely right. We are so crazy and manipulative. Those poor guys. Thank heavens Dodge has created a product designed to give them a tiny ray of hope in their insufferably oppressive, emasculating lives."

I hadn't thought that Mike or I would ever have considered buying a Dodge, but I can tell you now for certain that we never will. I want no part of a company that thinks men have to defend their masculinity by ignoring their partner's input when making big decisions. I may not know much about relationships, but I know that resentment and selfishness are two good ways to ruin them.

Bad form, Dodge.

3 comments:

Erin said...

Huh. I didn't see that commercial, but I am now very glad I don't drive a Dodge.

Also? I love you for also rooting for the Colts. Even though the reason I root for them (Adam Vinatieri) busted his knee up like 2 minutes into the season. I think it was his knee, anyway. But Peyton Manning is a pretty good reason to cheer for them too, he's just so darn loveable.

I'm Erin. said...

Yikes.
Remind me not to get on your bad side.
Your verbal punishment would be more than I could handle.

;)

kitchendoor said...

WORD. I feel like commercials are one of the last venues where it's considered a-ok to be blatantly sexist. Dear Advertisers of America: my boyfriend uses paper towels, too.